Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest.
It explains how to get your head round the purpose of a particular piece of mark.
Copywriting for Marketing Communications covers every stage of the Copywriting process.
It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.
Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest