This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, r.
It\'s about using words to reach people and change what they think, feel and do.
What industry experts This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose.
Exploit cognitive biases to nudge the reader into action.
Overcome the reader\'s objections.
Make persuasion and psychology work for you Learn the six proven principles of persuasion.
Turn weakness into strength.
Use humour, wordplay, metaphors and contrasts.
Use 20 proven strategies for creative copy Show the product in a new light.
Create powerful calls to action.
Choose a rock-solid structure.
Craft compelling copy Learn eight proven formulas for enticing headlines.
Make your copy active, positive and specific.
Bring the product to life with rich, sensory language.
Use the same words that the reader uses.
Engage the reader in your message Talk to the reader and make your copy more like a conversation.
Capture your aims in the brief.
Decide how your copy will change how they think, feel or act.
Use empathy to get inside the reader\'s feelings.
Get to know your reader Uncover your reader\'s inner fears and desires.
Identify tangible and intangible benefits.
Turn features into benefits and seek out USPs.
What you\'ll learn...
Understand the product and its benefits Pinpoint how the product helps people.
No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts.
Copywriting Made Simple is the perfect introduction to Copywriting today.
Plus there\'s a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
It\'s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
It\'s about using words to reach people and change what they think, feel and do.
This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose
