Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience-and forever changing how ROI is determined.
Feel confident in your data and trust that your money is well spent by understanding how the right Analytics Platform can work for you..
This updated second edition also includes a foreword from Sean Downey of Google (Vice President, Platforms).
You\'ll learn why Google Marketing Platform dominates the industry, which changes you can expect with Google Analytics 4 and Ads Data Hub, and how to implement data governance with new privacy guidelines (such as the California Consumer Privacy Act).
Alex Yastrebenetsky and Michael Loban discuss the six mandatory focus areas for digital transformation before introducing you to the key component for success: choosing the right platform.
Crawl, Walk, Run is your practical guide for navigating each stage of Analytics maturity, beginning with the basics and taking you step-by-step through a framework for achieving greater efficiency and increased confidence in your Marketing decisions.
Traditional advertising has yielded its throne to the digital world, forever changing how major retailers, media outlets, and consumer goods companies attract their target audience-and forever changing how ROI is determined
