Cockerell, who ran Walt Disney World Resort operations for more than a decade, reveals the Leadership principles that not only guided his own journey but also formed the cultural bedrock of the world\'s number-one vacation destination.
Combining surprising business wisdom with insightful and entertaining stories from Lee\'s four decades on the front lines of some of the world\'s best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives..
Give people a purpose, not just a job.
Burn the free fuel: appreciation, recognition, and encouragement.
Make your people your brand.
As straightforward as they are profound, these Leadership lessons include: Everyone is important.
We can all become outstanding leaders by following the ten practical, Common Sense Strategies outlined in this remarkable book.
But as Lee demonstrates, great Leadership isn\'t about mastering impossibly complex management theories.
And in Creating Magic , he shares the Leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world\'s number one vacation destination.
No one knows more about this kind of Leadership than Lee Cockerell, the man who ran Walt Disney World (R) Resort operations for over a decade.
The secret for Creating magic in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results.
It\'s not the magic that makes it work; it\'s the way we work that makes it magic.
Cockerell, who ran Walt Disney World Resort operations for more than a decade, reveals the Leadership principles that not only guided his own journey but also formed the cultural bedrock of the world\'s number-one vacation destination
