Advertising has always had a clear objective: to promote the sales of a product.
Leading Advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the Advertising sector..
Creative thought has to evolve, Creative professionals have to evolve and therefore Advertising agencies, too, have to evolve.
But rather than a revolution, this change is more of an evolution.
This book presents a manifesto for the changing face of advertising.
But with the advent of social and digital media and the extraordinary changes in the media landscape in general, Advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.
The success of an Advertising campaign is determined by the success of the client\'s business/brand.
Advertising has always had a clear objective: to promote the sales of a product
