Creative Content Kit: A Method to Ideate and Create Content Strategy Cards | Ana Bender - BIS Publishers

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CardsCreative Content Kit is a four-step process for creating Content strategy, inspired by \'The System of Publishing\' theory (Bhaskar, 2013).
The four steps will serve as a guide, and you will organise and choose the Cards according to your needs.
There is no limit for the use of Cards although it will have an impact on the time you will spend at each stage..
You can then make use of practical tools, tips and tactics regarding exposure to capture their attention.
HOW TOThe Cards have numbers, a title, a subtitle - guiding you to make your choices - and body text that will indicate what you can start doing with call-to-action bullet points.
Start by thinking about your Content problem, the number of people involved, and overall investment.
At this stage, you will check your editorial ideas and goals to define which platform best suits it.
Finally, you want to ensure your Strategy will Reach your audience, to make sure Content is not lost or ignored.
They represent how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc.
There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you.
Platforms are the channels and frames that will represent and distribute your content.
With the information you gather from the previous stage, you will think about what types of Content you need to address your audience, aligned with your product/service, brand or business.
You will start with the Cards about Audience and progress to work with the Cards about Product, Brand or Business.
The second stage presents Content types that you can choose to include in your editorial approach.
It provides a helpful visual structure to ease communication in planning alone, with your team and clients.
The first stage, Model, consists of Cards with methods and tools that help you define the reason why your Content needs to exist.
Each stage contains a set of Cards with methods, Content types, platforms and tools.
The deck of 65 Cards is made for Content professionals and non-specialist to ideate, test and solve Content problems.
CardsCreative Content Kit is a four-step process for creating Content strategy, inspired by \'The System of Publishing\' theory (Bhaskar, 2013)