WALL STREET JOURNAL BESTSELLER An insider\'s account of Apple\'s Creative Process During the Golden years of Steve Jobs.
Eventually, he discovered the interne.
After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs.
About the Author: Ken Kocienda was a software engineer and designer at Apple for over fifteen years.
An insider\'s tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary Design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career.
His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world\'s most admired companies.
For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.
Ken Kocienda offers an Inside look at Apple\'s Creative process.
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.
Hundreds of millions of people use Apple products every day; several thousand work on Apple\'s campus in Cupertino, California; but only a handful sit at the drawing board.
WALL STREET JOURNAL BESTSELLER An insider\'s account of Apple\'s Creative Process During the Golden years of Steve Jobs
