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Creativity, Inc. (the Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull - Ed Catmull


Creativity, Inc. (the Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull
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(09-11-2024)
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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles That built Pixar\'s singularly successful culture, and on all he learned during the past nine years That allowed Pixar to retain its creative culture while continuing to evolve.
Pursuing excellence isn\'t a one-off assignment but an ongoing, day-i.
Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture That doesn\'t just pay lip service to the importance of things like honesty, communication, and originality but commits to them. has been Expanded to illuminate the continuing development of the unique culture at Pixar.
Creativity, Inc.
Everybody should be able to talk to anybody. - A company\'s communication structure should not mirror its organizational structure. - The cost of preventing errors is often far greater than the cost of fixing them.
It\'s the manager\'s job to make it safe for others to take them. - It\'s not the manager\'s job to prevent risks.
But give a mediocre idea to a great team and they will either fix it or come up with something better.
The essential ingredient in That movie\'s success--and in the twenty-five movies That followed--was the unique environment That Catmull and his colleagues built at Pixar, based on philosophies That protect the creative process and defy convention, such as: - Give a good idea to a mediocre team and they will screw it up.
Nine years later, Toy Story was released, changing animation forever. student, and then forged a partnership with George Lucas That led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986.
He nurtured That dream as a Ph.
D.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie.
Here, Catmull reveals the ideals and techniques That have made Pixar so widely admired--and so profitable.
The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what Creativity really is.
Might be the most thoughtful management book ever.--Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards.
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles That built Pixar\'s singularly successful culture, and on all he learned during the past nine years That allowed Pixar to retain its creative culture while continuing to evolve


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