Crisis, Issues and Reputation Management

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Crisis, Issues and Reputation Management - Disponibil la libris.ro

Pe YEO găsești Crisis, Issues and Reputation Management de la Andrew Griffin, în categoria Business & Economics.

Indiferent de nevoile tale, Crisis, Issues and Reputation Management din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 281 Lei

Caracteristicile produsului Crisis, Issues and Reputation Management

• Brand: Andrew Griffin
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

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Descriere magazin:
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.