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Crossing the Chasm. Marketing and Selling Technology Products to Mainstream Customers, Paperback/Geoffrey A. Moore - John Wiley and Sons Ltd


Crossing the Chasm. Marketing and Selling Technology Products to Mainstream Customers, Paperback/Geoffrey A. Moore
102 Lei

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(01-06-2024)
Cumpara de la elefant.ro

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In Crossing the Chasm , Geoffrey Moore, the world\'s leading high-tech and communications guru, throws out old Marketing ideas to clear space for the special realities of the high-tech market.
Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book..
In Crossing the Chasm , Geoffrey Moore, the world\'s leading high-tech and communications guru, throws out old Marketing ideas to clear space for the special realities of the high-tech market


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