In Crossing the Chasm , Geoffrey Moore, the world\'s leading high-tech and communications guru, throws out old Marketing ideas to clear space for the special realities of the high-tech market.
Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book..
In Crossing the Chasm , Geoffrey Moore, the world\'s leading high-tech and communications guru, throws out old Marketing ideas to clear space for the special realities of the high-tech market