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"Crystallizing Public Opinion" is Edward Bernays\' pioneering work on the topic of Public relations.
Bernays rel.
He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message.
Sometimes referred to as father of Public relations, Bernays was one of the most influential Americans of the 20th century.
Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. "Crystallizing Public Opinion" is Edward Bernays\' pioneering work on the topic of Public relations
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