Descriere YEO:
D&AD. The Copy Book - Disponibil la libris.ro
Pe YEO găsești D&AD. The Copy Book de la D&Ad, în categoria Design.
Indiferent de nevoile tale, D&AD. The Copy Book din categoria Design îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 124 Lei
Caracteristicile produsului D&AD. The Copy Book
- Brand: D&Ad
- Categoria: Design
- Magazin: libris.ro
- Ultima actualizare: 25-11-2024 01:40:54
Comandă D&AD. The Copy Book Online, Simplu și Rapid
Prin intermediul platformei YEO, poți comanda D&AD. The Copy Book de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.
Descriere magazin:
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.