Dark PR: Cover image available.
Only by collectively organizing to lobby our governments can we break this destructive cycle of lies and deadly incentives and reclaim control of our lives..
Sadly, though, buying Fair Trade chocolate has not and never will save the world.
In doing so, he lifts the lid on the nine devious frames contained within the cross-industry Corporate Disinformation playbook - through denialism, normalization, victim-blaming, multifactorialism, and a variety of other tried-and-tested tactics, corporations divert citizens\' attention away from the real causes of global problems, leading them into counter-productive blind-alley solutions like ethical consumerism and divestment.
In Dark PR, Grant Ennis - drawing on his decades of experience working in the environmental, philanthropy, and public Health sectors - reveals exactly how multinationals go about hoodwinking and manipulating us.
It has never been reverse-engineered - until now.
The unseeable element shapes all harmful spin across all issues.
This playbook is the Dark matter of activist work.
A small part of the Corporate Disinformation playbook.
But such framing is just the tip of the iceberg.
All the while, the Corporate welfare tap continues to flow, with over $6 trillion worth of annual subsidies dished out to industries that directly contribute to the deaths of over 5.5 million people each year through diabetes, road deaths, global warming, and other crises.
By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice, something each of us must slave away at day by day: switching off lightbulbs to save the Environment or exercising to shed the weight we\'ve gained from consuming junk food.
We can all get on board with such sentiments, right? That, of course, is exactly what Corporate spin-masters across the world are banking on. \'Think global, act local!\', \'Be the change you want to see in the world!\', \'Every little bit counts!\'.
Dark PR: Cover image available
