This book is your ultimate guide to advertising Data landscape.
Data Management Platforms (DMPs) are explored in depth, with detailed profile.
It will help you Understand what Data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon.
You will learn where advertising Data comes from and how it flows around the ecosystem.
It covers everything from basic concepts all the way to developing a successful Data strategy.
This book is your ultimate guide to advertising Data landscape