Take a glimpse into the mind of the modern Consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we Shop and buy.
In Decoding the New Consumer Mind , award-winning Consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, re.
Take a glimpse into the mind of the modern Consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we Shop and buy