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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - T. Calkins - T. Calkins


Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks - T. Calkins
488.18 Lei

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(31-08-2024)
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Cumpara defending your brand: t. calkins de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru defending your brand: t. calkins

Tim Calkins is clinical professor of marketing at Northwestern University\'s Kellogg School of Management and co-academic director of Kellogg\'s branding program.
He lives in Evanston, IL..
He is the managing director of Class5 Consulting, a marketing Strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times .
Tim Calkins is clinical professor of marketing at Northwestern University\'s Kellogg School of Management and co-academic director of Kellogg\'s branding program


Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
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