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Cumpara design driven innovation: harvard business school press de calitate.
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market.
They don\'t push new technologies; they push new meaning.
Design-Driven innovations do not come from the market; they create new markets.
In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing.
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
