Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This Handbook aims to convey the essential principles that will enable the reader to acquire the skills necessary to be independently creative in the field of graphic design.
Richly illustrated with numerous examples from around the world, this volume addresses the most important aspects of good.
Why does a newspaper look different than a magazine or a book? What effect does using a certain typeface or a specific grid have? And why do some layouts just seem right, and others seem simply wrong? This Handbook aims to convey the essential principles that will enable the reader to acquire the skills necessary to be independently creative in the field of graphic design
