Practical advice for redesigning big, old companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.
Martin Mocker is Professor at ESB Business School at Reutlingen University, Germany, and Research Scientist at the MIT Sloan Center for Information Systems Research..
Beath is Professor Emerita at the University of Texas McCombs School of Business.
Cynthia M.
Ross is Principal Research Scientist at the MIT Sloan Center for Information Systems Research.
About author(s): Jeanne W.
Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations.
Digital design, not strategy, is what separates winners from losers in the digital economy.
In companies that are Designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy.
Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility.
Effective Business design enables a company to quickly pivot in response to new competitive threats and opportunities.
As a result, the authors explain, Business design has become a critical management responsibility.
In the digital economy, rapid pace of change in technology capabilities and customer desires means that Business strategy must be fluid.
This book offers an essential guide for retooling organizations for digital success.
But few established companies are Designed for digital.
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence.
Practical advice for redesigning big, old companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations
