Produs

Designing for Growth Field Book

Name: Designing for Growth Field Book
Brand: Jeanne Liedtka
Price: 117.85 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

117.85 Lei 130.94 Lei

Categorie (vânzător)

Business & Economics

Marca

Jeanne Liedtka

Produs actualizat în urmă cu 3 zile

Descriere YEO:

Designing for Growth Field Book - Disponibil la libris.ro

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Preț: 117.85 Lei

Caracteristicile produsului Designing for Growth Field Book

Brand: Jeanne Liedtka
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 29-05-2026 09:40:17

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Descriere magazin:
Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

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