Digital Innovation and Entrepreneurship

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Digital Innovation and Entrepreneurship - Disponibil la libris.ro

Pe YEO găsești Digital Innovation and Entrepreneurship de la Richard Whittington, în categoria Business Management.

Indiferent de nevoile tale, Digital Innovation and Entrepreneurship din categoria Business Management îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 297.31 Lei

Caracteristicile produsului Digital Innovation and Entrepreneurship

• Brand: Richard Whittington
• Categoria: Business Management
• Magazin: libris.ro
• Ultima actualizare: 25-10-2024 01:12:27

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Descriere magazin:
The digital economy encompasses more than half the world, and in today\'s business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.