Contributor(s): Author: Michael Wade Author: Jeff Loucks Author: James Macaulay WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD "Digital disruption" sounds like another business buzzword--until it happens to your company.
Senior executives ignore the problem, or turn to yesterday\'s management playbook.
Your customers bolt for the door and revenues stall.
Seemingly out of nowhere, startups and other tech-savvy disruptors attack.
Contributor(s): Author: Michael Wade Author: Jeff Loucks Author: James Macaulay WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD "Digital disruption" sounds like another business buzzword--until it happens to your company