What\'s your story? The most successful brands aren\'t created, they are unearthed.
It\'s time to stop worrying about career extinction and start crafting a brand of distinction..
Understand how to be clear about your Digital brand and your unique promise of value so you can increase your success and happiness at work and in life.
You\'ll learn how to develop, design, and sustain a Personal brand throughout the fluid movements of any career.
Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership.
When you understand the true value of Personal branding, you can use it as a serious career development strategy.
It\'s about more than social media excess.
Branding is not about being famous, Arruda explains; it\'s about being selectively famous.
So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, Branding authority William Arruda describes the 21st century world of Personal Branding and guides you to define, express, and expand your Personal brand for the Virtual world.
Successful Branding is based on authenticity.
What\'s your story? The most successful brands aren\'t created, they are unearthed
