In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary Marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field..
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary Marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.