The music scene that sprang up across the Bay Area from 1965 to 1970 was energetic, immensely creative, and loudly outspoken.
Thus was born the Psychedelic Rock poster, one of the most explosively inventive, instantly recognizable, and profoundly influential aesthetic movements of the last century.
Bands needed theaters to play in, music promoters needed to get the word out about the shows, and a group of talented young artists producing dreamy, free-form work needed a medium of expression.
The music scene that sprang up across the Bay Area from 1965 to 1970 was energetic, immensely creative, and loudly outspoken