Emotionraising: How to Astonish, Disturb, Seduce and Convince the Brain to Support Good Causes, Paperback/Francesco Ambrogetti

Emotionraising: How to Astonish, Disturb, Seduce and Convince the Brain to Support Good Causes, Paperback/Francesco Ambrogetti

Detalii Emotionraising: How to Astonish, Disturb,

elefant.ro
Vânzător
elefant.ro
Pret
258.99 Lei
Categorie (vânzător)
Foreign Books
Marca
Hilborn Civil Sector Press

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Caracteristicile produsului Emotionraising: How to Astonish, Disturb,

  • Brand: Hilborn Civil Sector Press
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 12-02-2022 23:17:35

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Descriere magazin:
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers About the Author: Marketing and Fundraising Director for UNICEF Italy, Francesco has 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. He has raised billions of dollars in Europe, Africa, Asia and Latin America.

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