Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable.
This book offers a fresh perspective for those who are looking to reimagine Marketing by first reimagining their organizations..
Every organization is capable of marketing, but succeeding in Marketing will require a change in approach to adapt to the expectations of fans today.
For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core.
At the Heart of this change is a need for authenticity and for organizations to be steadfast in articulating their Core beliefs.
In a world that suddenly doesn\'t seem so big, Marketing must pivot to align with values and beliefs that connect individuals.
Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable
