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"Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple In Escape Velocity Geoffrey A.
The world\'s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execut.
Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thePull of the Past and reorient their organizations to meet a new era ofcompetition. "Readthis book to learn how to create a company as powerful as Apple."--Guy Kawasaki, former chief evangelist of Apple In Escape Velocity Geoffrey A
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