Helping readers to understand, and apply, theoretical notions on identity, identification, Reputation and Corporate branding, this work illustrates how communicating with a company\'s key audience depends upon the company\'s internal and external communication.
It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego..
Helping readers to understand, and apply, theoretical notions on identity, identification, Reputation and Corporate branding, this work illustrates how communicating with a company\'s key audience depends upon the company\'s internal and external communication