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Essentials of Corporate Communication. Implementing Practices for Effective Reputation Management, Hardback/Charles J. Fombrun - Taylor & Francis Ltd


Essentials of Corporate Communication. Implementing Practices for Effective Reputation Management, Hardback/Charles J. Fombrun
358.99 Lei

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(06-10-2024)
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Cumpara essentials of corporate taylor & francis ltd de calitate.
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Helping readers to understand, and apply, theoretical notions on identity, identification, Reputation and Corporate branding, this work illustrates how communicating with a company\'s key audience depends upon the company\'s internal and external communication.
It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego..
Helping readers to understand, and apply, theoretical notions on identity, identification, Reputation and Corporate branding, this work illustrates how communicating with a company\'s key audience depends upon the company\'s internal and external communication


Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
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