A serious disruption will happen in every business-it\'s not a question of if but when.
An avid skier and birdwatcher, he can be reached at drrichardparsons@gmail.com..
He has taught Business planning, Business strategy, Business forecasting, economics, and finance. in economics and is on the faculty at Texas A&M University - Texarkana, where he teaches and researches.
He earned a Ph.
D.
Among other responsibilities, he was corporate controller for M&M/Mars.
About author(s): Richard Parsons has had senior-level executive experience with some of the largest and most well-known companies in the world.
When you get the fundamentals right, you have the foundation on which other ideas can succeed.
On the surface, these ideas and many others may seem simple, but that is exactly why they are so powerful.
Owners and executives can get caught up with enthusiasm or despair over short-term Results and lose discipline and direction.
Especially in the short term, don\'t Expect things to turn out like you planned. - Focus on what you can control.
Their tastes and preferences change quickly.
Too often, we focus on competitors when it\'s customers that end up surprising us.
He highlights best practices such as: - Be close to the customer.
Richard Parsons , the former corporate controller for M&M/Mars and a faculty member at Texas A&M University - Texarkana, shares case studies that exemplify how to deal with surprising situations in this book.
For instance, no one predicted the impact of the COVID-19 pandemic, but it has destroyed some companies and helped others.
If the disruption is big enough, it can destroy you, but it can also give you the Opportunity to succeed beyond previous achievements.
A serious disruption will happen in every business-it\'s not a question of if but when
