Exposing the Magic of Design: A Practitioner\'s Guide to the Methods and Theory of Synthesis, Paperback/Jon Kolko - Oxford University Press, USA

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As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder.
Traditional forms of marketing and product development have been rejected by businesses that need to find new ways.
Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis.
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder