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In his consideration of the language of the Fashion magazine-the structural analysis of descriptions of women\'s clothing by writers about fashion-Barthes gives us a brief history of semiology.
At the same time, he identifies economics as the underlying reason for the luxuriant prose of the Fashion magazine: "Calculating, industrial society is obliged to form consumers who don\'t calculate; if clothing\'s producers and consumers had the same consciousness, clothing would be bought (and produced).
In his consideration of the language of the Fashion magazine-the structural analysis of descriptions of women\'s clothing by writers about fashion-Barthes gives us a brief history of semiology
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