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An understanding of trends is a fundamental skill for anyone working in the Fashion industry.
Illustrated throughout with insights from practicing Trend forecasters and industry insiders, it is an invaluable guide for Fashion students and practitioners alike..
In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product.
An understanding of trends is a fundamental skill for anyone working in the Fashion industry
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