Film Marketing into the Twenty-First Century | Nolwenn Mingant, Cecilia Tirtaine, Joel Augros

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Indiferent de nevoile tale, Film Marketing into the Twenty-First Century | Nolwenn Mingant, Cecilia Tirtaine, Joel Augros din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului Film Marketing into the Twenty-First

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 178 Lei

Caracteristicile produsului Film Marketing into the Twenty-First

• Brand: Bloomsbury
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 11-11-2024 01:46:56

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Descriere magazin:
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit\'s revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing.The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.