Early in her more than twenty-five-year career, Ande Frazier rejected traditional planning methods that didn\'t account for how emotions factor into women\'s financial decision-making.
In Fin(anci)a.
And like that, a new philosophy was born.
It\'s women\'s sense of self-Worth that determines their finances.
Developing an expertise in behavioral finance, she saw again and again that conventional wisdom about women and Money was flawed: it\'s not women\'s finances that determine their self-worth.
Early in her more than twenty-five-year career, Ande Frazier rejected traditional planning methods that didn\'t account for how emotions factor into women\'s financial decision-making