"This book is a fantastic Entrepreneurship 101 course.
Fortunately, advice on what not to do.
We study the greats, trying to extract valuable lessons, when avoiding a few key blunders would be more valuable.
This is especially True in business.
If you are serious about building a company, this is where to start." Tucker Max, New York Times #1 Bestselling Author and Entrepreneur In every field, from chess to gymnastics, we can make bigger gains by reducing Mistakes than by making winning moves. "This book is a fantastic Entrepreneurship 101 course