Read the Story everyone is talking about: how a Janitor struggling to put food on the table invented Flamin\' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to Executive at Frito-Lay.
When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta�ez was.
This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane.
Having taken a job mopping floors at Frito-Lay\'s California factory to support his family, Monta�ez took his future into his own hands and created the world\'s hottest snack food: Flamin\' Hot Cheetos.
Richard Monta�ez is a man who made a science out of walking through closed doors, and his success Story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.
Read the Story everyone is talking about: how a Janitor struggling to put food on the table invented Flamin\' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to Executive at Frito-Lay.
Flamin\' Hot proves that you can break out of your career rut and that your present circumstances don\'t have to dictate your future.
Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.
When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta�ez was forced to go rogue once again to save his idea.
This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane.
Having taken a job mopping floors at Frito-Lay\'s California factory to support his family, Monta�ez took his future into his own hands and created the world\'s hottest snack food: Flamin\' Hot Cheetos.
Richard Monta�ez is a man who made a science out of walking through closed doors, and his success Story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.
Read the Story everyone is talking about: how a Janitor struggling to put food on the table invented Flamin\' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to Executive at Frito-Lay
