Flower Confidential - Amy Stewart

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Caracteristicile produsului Flower Confidential - Amy Stewart

• Brand: Amy Stewart
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 25-11-2024 01:40:54

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Descriere magazin:
The flower business is a $40 billion global industry devoted to making flowers flawless. Stewart explores the relevance of flowers, and in the process she reveals all that has been gained--and lost--by tinkering with nature. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought--for better or worse--to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There\'s a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.