This book is for everyone who wants to make better forecasts.
Forecasting is not just about.
However, no amount of technology and statistics can compensate for a poor Forecasting process.
Today, most forecasts are generated using software.
This is true whether you are Forecasting global markets, sales of SKUs, competitive strategy, or market disruptions.
It is about following a well-established Forecasting process to create and implement good forecasts.
It is not about mathematics and statistics.
This book is for everyone who wants to make better forecasts