The highly acclaimed manual for changing everyday habits-now in an all-newthird edition We are consuming resources and polluting our environment at a rate that is outstripping our planet\'s ability to support us.
The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting Sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation..
Learn how to: target unSustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation.
This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies.
How then do we go about transforming people\'s good intentions into action? Fostering Sustainable Behavior explains how the field of Community-Based Social Marketing has emerged as an effective tool for encouraging positive Social change.
But if an entire community recycles, enormous amounts of resources are saved.
If one individual recycles his plastic containers, the impact is minimal.
To create a Sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs.
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition We are consuming resources and polluting our environment at a rate that is outstripping our planet\'s ability to support us
