On the one hand, we rightly blame fast food for the rising rates of obesity and diabetes among Black Americans, and fast food restaurants are viewed as symbols of capitalism\'s disastrous effects on our nation\'s most vulnerable citizens.
Deeply researched and brilliantly told, Franchise is an essential story of race and capitalism in America..
Taking us from the first Mc Donald\'s drive-in in San Bernardino in the 1940s to civil rights protests at franchises in the American South in the 1960s and the Mc Donald\'s on Florissant Avenue in Ferguson in the summer 2014, Chatelain charts how the fight for racial justice is intertwined with the fate of Black businesses.
But a parallel story emerged, too--of wealth being extracted from Black communities, of the ravages of fast food diets, of minumum wage jobs with little prospect for advancement.
Fast food represented an opportunity for strivers who had been shut out of many industries, denied promotions in those that would tolerate them, and discouraged, in numerous ways, from starting their own businesses, all because of the color of their skin.
Equipped with federal loans and utterly committed to the urban centers in which they would open their little sites of hope, Black franchise pioneers achieved remarkable success, and by the late 2000s, black-franchised Mc Donald\'s restaurants reported total sales exceeding $2 billion.
Civil rights leaders, fast food companies, Black capitalists, celebrities, and federal bureaucrats began an unlikely collaboration, in the belief that the franchising of fast food restaurants, by Black citizens in their own neighborhoods, could improve the quality of Black life.
After Martin Luther King, Jr.\'s assassination in 1968, many activists turned to entrepreneurship as the means to achieving equality.
Yet at the same time, Chatelain shows, fast food companies, and Mc Donald\'s in particular, have represented a source of economic opportunity and political power.
On the one hand, we rightly blame fast food for the rising rates of obesity and diabetes among Black Americans, and fast food restaurants are viewed as symbols of capitalism\'s disastrous effects on our nation\'s most vulnerable citizens
