Remember when cereal boxes came with a Free Prize inside? You already liked the cereal, but once you saw that there was a Free Prize inside - something small yet precious - it became irresistible.
This book shows how you can make your customers feel that way again..
Remember when cereal boxes came with a Free Prize inside? You already liked the cereal, but once you saw that there was a Free Prize inside - something small yet precious - it became irresistible