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This volume brings together some of the world\'s leading scholars of market categorization.
Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities..
This volume brings together some of the world\'s leading scholars of market categorization
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
