From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era, Hardcover/Marco Hassler

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From Data-Driven to People-Based Marketing: - Disponibil la elefant.ro

Pe YEO găsești From Data-Driven to People-Based Marketing: de la Velyoo, în categoria Foreign Books.

Indiferent de nevoile tale, From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era, Hardcover/Marco Hassler din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 152.79 Lei

Caracteristicile produsului From Data-Driven to People-Based Marketing:

• Brand: Velyoo
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 08-12-2024 01:33:56

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Descriere magazin:
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time. Succeeding in marketing in a cookieless world : From data-driven to people-based marketing First-party data strategy : Creating a future-proof approach for acquiring consent and first-party data User profiles, customer data platforms & private identity graphs : The collection of user data and the cross-channel identification of users within the boundaries of data protection Orchestrating journeys with always-on marketing programs : Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.