Fundamentals of Marketing | Cranfield School of Management) Paul (Professor of Political Marketing Baines, including several publishers.) Chris (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works - Oxford University Press

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Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of Marketing into skilful practice..
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of Marketing into skilful practice.