Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society - Jean-manuel Izaret

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society - Jean-manuel Izaret

Detalii Game Changer: How Strategic Pricing

libris.ro
Vânzător
libris.ro
Pret
226.38 Lei 251.53 Lei
Categorie (vânzător)
Business & Economics
Marca
Jean-manuel Izaret

Produs actualizat în urmă cu 18 zile
Descriere YEO:

Game Changer: How Strategic Pricing - Disponibil la libris.ro

Pe YEO găsești Game Changer: How Strategic Pricing de la Jean-manuel Izaret, în categoria Business & Economics.

Indiferent de nevoile tale, Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society - Jean-manuel Izaret din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 226.38 Lei

Caracteristicile produsului Game Changer: How Strategic Pricing

  • Brand: Jean-manuel Izaret
  • Categoria: Business & Economics
  • Magazin: libris.ro
  • Ultima actualizare: 04-11-2024 01:21:51

Comandă Game Changer: How Strategic Pricing Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Game Changer: How Strategic Pricing de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.


Descriere magazin:
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society , Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing - as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork - makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG\'s Bruce Henderson Institute and real-world examples from the world\'s most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader\'s or business owner\'s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society - Jean-manuel Izaret - 0 | YEO

Produse asemănătoare

Produse marca Jean-manuel Izaret