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How are market-leading products born? Successful innovations may end up reaching a mainstream audience, but they never start off that way.
Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the p.
That\'s the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life.
How are market-leading products born? Successful innovations may end up reaching a mainstream audience, but they never start off that way
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