The first major biography (since 1983) of the great movie mogul George Lucas, whose marketing techniques have transformed the film business.
His three Star Wars films and the trio featuring the action hero Indiana Jones (all six of which Lucas conceived, produced and co-wrote).
George Lucas is one of the most innovative bigtime players on the movie scene.
His fourth Star Wars film, The Phantom Menace, released in 1999, was perhaps the most eagerly awaited cinematic event of all time.
The first major biography (since 1983) of the great movie mogul George Lucas, whose marketing techniques have transformed the film business