Get to aha!: Discover Your Positioning DNA and Dominate Your Competition, Hardcover/Andy Cunningham - McGraw-Hill Education

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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to Positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she\'s been helping companies create new product categories ever since.
Get to Aha shows how to establish the kind of foundation world-.
Now she reveals the winning framework she uses to transform markets and industries.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to Positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she\'s been helping companies create new product categories ever since