Get to the Point!: Sharpen Your Message and Make Your Words Matter [16 Pt Large Print Edition] - Joel Schwartzberg - Joel Schwartzberg

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Every time you communicate, you\'re trying to do something, change something, or move someone to action.
Which would you rather do?.
Whether you want to improve Your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg\'s novel approach teaches you how to go from simply sharing a thought to making a difference.
In this concise and practical book, you\'ll learn to identify Your point, strengthen it, stick to it, and sell it.
It\'s a contention you can propose, argue, illustrate, and prove.
A real point is a proposition of value.
Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme.
And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
But the only way to Make a point is to have a point.
You\'re trying to Make a point.
Every time you communicate, you\'re trying to do something, change something, or move someone to action